people say that am not passionate about many things inlife. True. It is difficult to stir up emotions, passion... the fire within me for things......... but the whole world also knows that journalism, activism, social responsibility (without having to scream rights for women) does something to me. Anything related to the fourth estate does effect me.. even more so now when i am finally a part of it. As a person, i find it difficult not to defend my loved ones, my frens, my job and so on. even if wrong, i can't take other people saying that. funny. stupid. me.
Today i break this trend. i am here to abuse my own media world. The industry which gives me zest to live on... work harder... and job satisfaction has got me frustrated for a change. n mind u, its something that has just begun to happen ever so often.
we all know about celebrities' and socialites' hunger for limelight. their publicity stunts are famous world over. what i never really thot about is why would media fall for these stunts and makes these fictious stuff sound like earth shattering news.
A reputed journo decides to take rumours of a couple splitting up on front page.
A multinational giant, which has more than 30% market share in any category that it is present in, resorts to a cheap publicity stunt. Why?
A happily married couple leads people into believing that they were heading for a divorce when they were secretly plannig of renewing their vows. Why?
I cannot imagine feeling more led down.. agitated.. vulnerable to tricks of MNCs and Celebrities as i did last week. I am not even a part of the entertainment media. was not even aware of how the news created a buzz thru out the day in the media. but i did catch on faster than entertainment journos (here is wen i feel like degrading them by saying PAGE 3 REPORTERS) that it was all a lie.. that the story was planted... that two people along with one of the biggest creative agencies in the country had fooled the media ... that they were laughing abt it... smirks all around ... gloated egos enjoying the success of their event and plot....
and media... ah! my beloved 'trash' community people were still climbing over each other, fighting, shoving and nudging to get bytes from those who had just fooled them.
True, the reporter nailed the husband n wife the next day in his story. but was dat anough. was there really any damage done? except that event got the desired publicity. stupid. stupid. stupid. and then the readers are told YOU WERE HAD! like, really? Readers don't freaking care!! they dont care if saif n kareena appeared tog again.. what they did inside the make-up van... if sanju n manyata are legally married or not... if ash is missing her father-in-law while she is overseas celebrating her anniv...like one of the recent columns in ma paper said... all this is supposed to be the side dish... not the main course!!!
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